WEEK 2_TASK
Get photograph at least 10 different media forms, and describe them. Make sure you note your reference if you get the photographs from.
Film
Film can be defined as motion pictures as individual
projects. Films are produced by recording people and objects
with cameras or creating them using animation techniques as
well as special effects. Film is considered by many to be an
important media form; films entertain, educate,
enlighten and inspire audiences. Any film can become a worldwide attraction,
especially with the addition of subtitles that translate the film
message. In short, most of the film consist of particular message that the
producer want to transmit it to the audiences.
Broadcast
Broadcasting is
the distribution of audio and video content to a
dispersed audience via any audio or visual mass communications
medium.Broadcasting has been used for purposes of private
recreation, non-commercial exchange of messages, experimentation,
self-training, and amateur radio and amateur television in
addition to commercial purposes like popular radio or TV stations with
advertisements. Television and radio programs are distributed through radio broadcasting over
frequency bands that are highly regulated by the Federal
Communications Commission. Such regulation
includes determination of the width of the bands, range, licencing, types of
receivers and transmitters used, and acceptable content.
Audio Recording
Sound recording is the electrical re-creation
of sound, often as music. Normally, this
will involves the use of audio equipment such as microphones,
recording devices and loudspeakers. There are various of genre of music which
include pop, jazz, hip hop, and etc. Different genre music can produce
different type of mood while the lyric also convey different meaning.
A music video is a short film that accompanies a complete piece of music, most
commonly a song. Modern music videos
were primarily made and used as a marketing device intended to promote the sale
of music recordings. Music videos can accommodate all styles of film-making,
including animation, live
action films, documentaries, and non-narrative, abstract film.
Video games
Basically, a video game is
a computer-controlled game where a video display such as
a monitor or television is the primary feedback device. The
term "computer game" also includes games which display only
text or which use other methods, such as sound or vibration, as their
primary feedback device. Usually there are rules and goals, but in more
open-ended games the player may be free to do whatever they like within the
confines of the virtual universe.
Internet
The Internet consist more interactive medium of
mass media. Specifically, it is the worldwide, publicly accessible network of
interconnected computer networks that transmit data. It is
useful for academic, business, and governmental networks, which together carry
various information and services, such as email, on line chat, file transfer,
the interlinked web pages and other documents of the World Wide
Web.
The advent of the World Wide Web marked the first era in
which most individuals could have a means of exposure on a scale comparable to
that of mass media. Anyone with a web site has the potential to
address a global audience. The invention of the Internet has also allowed
breaking news stories to reach around the globe within minutes. This rapid
growth of instantaneous, decentralized communication is often deemed likely to
change mass media and its relationship to society.Hence, the Internet is quickly becoming
the centre of mass media. Everything is becoming accessible via the
internet. Instead of picking up a newspaper, people can log on into the internet
to get the latest news they want.
Even the education system relies on the Internet.
Teachers can contact the entire class by sending one e-mail. They may have web
pages where students can get another copy of the class outline or assignments.
Some classes have class blogs in which students are required to post weekly,
with students graded on their contributions. Furthermore, student can get some
reference through internet in order to complete their assignment. For
instances, wikipedia is the famous information website which consist myriad of
article page.
Blogs
A blog is a website, usually maintained by an
individual, with regular entries of commentary, descriptions of events, or
interactive media such as images or video. Many blogs provide commentary or
news on a particular subject; others function as more personal on line diaries. A typical blog
combines text, images and other graphics, and links to other blogs, web pages,
and related media. It is allows reader to leave their comment or opinion on particular
article. Thus, it creates the interactive between the blogger and reader.
Most blogs are primarily textual, but others which focus on art, photographs,
sketch blog, videos, music are also part of a wider network of social
media.
Mobile
Most forms of media content were introduced on mobile phones,
and today the total value of media consumed on mobile towers over that of
internet content. The mobile media content includes ringing tones, ring back tones, truetones, MP3
files, karaoke, music videos, music streaming services, mobile gaming; and
various news, entertainment and advertising services. In Japan mobile phone
books are so popular that five of the ten best-selling printed books were
originally released as mobile phone books.
Besides, mobile is also an interactive media. For example,
the top application on mobile is a personal messaging service. Practically all
internet services and applications exist on mobile, from search to multi-player games to virtual worlds
to blogs. Mobile has several unique benefits which many mobile media pundits
claim make mobile a more powerful media than either TV or the internet,
starting with mobile being permanently carried and always connected. Mobile has
the best audience accuracy and is the only mass media with a built-in payment
channel available to every user without any credit cards or Pay
Pal accounts or even an age limit.
Magazine
A magazine is a
periodical publication containing a variety of articles, generally
financed by advertising or purchase by readers. Magazines are
typically published weekly, monthly,or quarterly, with a date on the cover that is in advance of the date it is actually
published. They are often printed in colour on coated paper. Magazines can be
classified as general interest magazines e.g Frontline, India
Today, The Week, The Sunday Times ... and special interest magazines e.g women's, sports,
business, scuba diving....
Newspaper
In general, a newspaper is
a publication containing news and information and
advertising. Usually it will published daily or weekly. The first printed
newspaper was published in 1605, and the form has thrived even in the face of competition
from technologies such as radio and television. In some rural area, there
are no internet supply thus the newspaper become the common media
among the area. They need to get the news that happend around from the
newspaper everyday.
Outdoor media
Outdoor media is a form of mass media which comprises
billboards, signs, flying billboards, blimps, and sky-writing. Many commercial
advertisers use this form of mass media when advertising in sports stadiums.
Tobacco and alcohol manufacturers used billboards and other outdoor media
extensively. In a 1994 Chicago-based study, Diana Hackbarth and her colleagues
revealed how tobacco- and alcohol-based billboards were concentrated in poor
neighbourhoods. In other urban centers, alcohol and tobacco billboards were
much more concentrated in African-American neighbourhoods than in
white neighbourhoods.
WEEK 2_TASK 2
Write an essay of about 400 words: Identify at least four social/cultural groups and what media you think they use. You can include photographs if you like.
First of all social groups can be
explain by two or more people get together to share similar characteristics,
spend time in activity, share personal experiences and stories in the hopes of
influencing others. In other words, they collectively have a sense of unity. Social
groups work toward the same common goal and have their own rules and
definitions within the idea of social grouping. Social group come in with several
of size and varieties. For example, they made up because of common interests,
beliefs or identity.
Based on my understanding, the primary social group refers a group
of people who share the intimate emotional bond and spend their time together
frequently. There three basic primary group which are family, child’s play
group &neighborhoods or adults among adults. The relationships formed in primary
groups are often long-lasting and goals themselves. They also always comforting
to the individuals as well as giving fully support. Normally they use the television,
newspaper, magazines and mobile to communicate among themselves
Secondary Social group refers a group of people who share a formal
association which include work, school or support groups. Secondary group is direct
in its contacts and relies more for unity upon the stability of its social
organization. It can be lasting either for few years or end up after a short
time. For example, employment, vendor to client relationships and others. The
relationships formed in secondary groups are contractual in the sense they are
oriented towards certain interest. The characteristic of secondary group
includes largeness of size, membership, no physical basis, nature of group
control, limited influence on personality. Contracts and communication in
secondary groups are mostly indirect. Thus, media of communication such as
newspaper, telegraphy, and magazines are used by the members to have
communication.
Peer group refers a group people who
share similarities such as age, background, social status with whom a person is
associated and who are likely to influence the person’s beliefs and behavior. Peer group begin in earliest years when people
still young. As children grow as teenagers, this process continues. They begin
to develop identity separate from their parents and learn to be independence.
In addition, peer groups provide their own chances for socialization since kids
usually engage in different type of activities with their peers than they do
with their family members. Hence, the peer group will use film, internet, outdoor
media, mobile and video games as media to communicate with others.
Reference group refers any group that
individuals use as a standard for evaluating themselves and their own behavior.
Reference groups are used in order to evaluate and determine the nature of a
given individual or other group's characteristics and sociological attributes. It
becomes the basis of reference in making comparisons or contrasts and in
evaluating one's appearance and performance. Some of the examples of reference
groups are individual’s church, workplace, family gathering and others.
Reference groups usually convey competing messages. For instance, in movies,
young adults often have lively social lives despite not holding any jobs. At
all ages, reference group can be used to guide our behavior and show us social
norms. In others word, common media that used by reference group members
include film, television, radio, internet, blogging and so on.
http://www.sociologyguide.com/basic-concepts/Primary-Groups.php
